PLEX TYPEFACE FILM
After years of development, IBM was ready to unveil its own typeface, IBM Plex. To debut the project both internally and externally to the design community, our team created an introduction film showcasing the strategy, inspiration, and development of the Plex typeface.
Working closely with Mike Abbink, I created all the motion graphics for the film, translating the team’s documentation into segments that detail the anatomy and finer details of Plex. I also helped to refine the overall narrative for the film, and produced graphics used to shoot the primary scenes.
Details in the glyphs of the Plex typeface are derived from Paul Rand’s iconic ‘Eight Bar’ logo.
“I hear music when I see certain fonts.”
Plex’s design evokes the relationship between man and machine that characterizes the IBM brand as a whole.
Plex has since replaced all of IBM’s previous corporate typefaces across brand, marketing, and product, and is available open source on Google Fonts.
“Great design is a manifestation of great thinking. ”
Eight bars in the IBM logo, eight weights of the Plex typeface.
