Since its founding, OnePlus has held a close relationship with its community of fans, who are invaluable to our team through their support and help in testing much of our new software and products. To thank them, we frequently create limited edition soft goods to give away at community events, pop-ups, and product launch keynotes.
I designed the majority of these products, working closely with our factory vendor right here in Shenzhen. A cab ride away, I have the unique opportunity of working closely with our manufacturing partners on refining the design and quality of these products.
6T LAUNCH EVENT PINS
ENAMEL PIN PACKAGING
While going through packaging options for the enamel pin set we created, we realized that none of the options were acceptable or on-brand with the unboxing experience OnePlus fans have come to expect.
So, we sketched our own, and through a few iterations made it a reality.
OPEN EARS FORUM - SAN FRANCISCO
We created a unique pin and patch set for our fans who attended our Open Ears Forum in San Francisco. At these meetups, we gain valuable customer feedback into what we can do to make both our software and hardware an even better user experience.
For April Fools’ 2018, we decided to launch our own cryptocurrency, PeiCoin. For a few lucky fans, we sent them an actual, physical coin.