Austin Pietrobono
Austin Pietrobono

MOTION

 

ONEPLUS 6 & 6T TEASERS

IBM keeps a fast-paced editorial calendar, and needed a library of 'evergreen' animation assets that our strategists can utilize when posting content that refers to a specific industry vertical or company initiative. 

My goal with these animations is to distill those industry verticals and initiatives into digestible ideas that incorporate the use of technology in ways we are actually doing so at IBM. I also use these briefs as a time to experiment with the visual style of IBM's social content, proving out techniques that help us stand out amongst competitor brands and drive better engagement. 

 

TEAM

Diego Hienz

LINKS

Android Authority, 9to5 Google, CNET

 

PLEX TYPEFACE FILM

IBM keeps a fast-paced editorial calendar, and needed a library of 'evergreen' animation assets that our strategists can utilize when posting content that refers to a specific industry vertical or company initiative. 

My goal with these animations is to distill those industry verticals and initiatives into digestible ideas that incorporate the use of technology in ways we are actually doing so at IBM. I also use these briefs as a time to experiment with the visual style of IBM's social content, proving out techniques that help us stand out amongst competitor brands and drive better engagement. 

 
Plex_8bar_01.png
 Details in the glyphs of the Plex typeface are derived from Paul Rand’s iconic ‘Eight Bar’ logo.

Details in the glyphs of the Plex typeface are derived from Paul Rand’s iconic ‘Eight Bar’ logo.

 Plex’s design evokes the relationship between man and machine that characterizes the IBM brand as a whole.

Plex’s design evokes the relationship between man and machine that characterizes the IBM brand as a whole.

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 Eight bars in the IBM logo, eight weights of the Plex typeface.

Eight bars in the IBM logo, eight weights of the Plex typeface.

Behind the scenes shot from filming on interview day with IBM brand executives. Mike sitting amongst his creations. Quite a privilege to be a part of such a fun set.

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IBM BLOCKCHAIN LAUNCH

Working alongside our agency team at Athletics, I was asked to create an explainer video to launch the IBM Blockchain brand. Using the brand design language developed by Athletics, as a

 

TEAM

Athletics

LINKS

links here.

 

IBM PRIDE FILM

IBM keeps a fast-paced editorial calendar, and needed a library of 'evergreen' animation assets that our strategists can utilize when posting content that refers to a specific industry vertical or company initiative. 

My goal with these animations is to distill those industry verticals and initiatives into digestible ideas that incorporate the use of technology in ways we are actually doing so at IBM. I also use these briefs as a time to experiment with the visual style of IBM's social content, proving out techniques that help us stand out amongst competitor brands and drive better engagement. 

TEAM

Michael Gramaglia, Todd Simmons

LINKS

Brand New,

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