In developing the co-branding for the OnePlus 6T McLaren edition, the central themes were the expression of ‘Speed’ and McLaren’s signature Papaya Orange. Our goal then was to create marketing assets that were minimal in supporting elements to let these two central visual elements shine through.
I created the majority of the motion assets for the launch, which included a countdown campaign for social, the final device name reveal for the launch video, and the co-branded logo animation. The logo animation had a particularly large footprint, as it was used across all video assets between both the OnePlus and McLaren teams.
MCLAREN EDITION LAUNCH VIDEO
The launch video we released to announce the OnePlus 6T McLaren Edition. My work focused on the last 10 seconds with the device name and tagline reveal.
After the creating the global assets, I worked with our marketing team to localize this campaign for the mainland China market.