Austin Pietrobono
Austin Pietrobono

OnePlus Launch Teasers

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INDUSTRY ANIMATIONS 

IBM keeps a fast-paced editorial calendar, and needed a library of 'evergreen' animation assets that our strategists can utilize when posting content that refers to a specific industry vertical or company initiative. 

My goal with these animations is to distill those industry verticals and inititatives into digestible ideas that incorporate the use of technology in ways we are actually doing so at IBM. I also use these briefs as a time to experiment with the visual style of IBM's social content, proving out techniques that help us stand out amongst competitor brands and drive better engagement. 

 

TECHNIQUES

Illustration, Animation

 
 
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