IBM BLOCKCHAIN LAUNCH
In the fall of 2017, IBM was preparing to launch a new business unit focused entirely on blockchain solutions for enterprise. The team at Athletics was nearing completion on the brand design for IBM Blockchain, and our team was asked to help produce an animated video to launch the brand on social.
I saw this project through from start to finish, first by developing the business case narrative with the Blockchain marketing team, to developing the art direction in collaboration with the team at Athletics, and then executing the design and animation of the video in its entirety.
Collaborating with Athletics, we worked to make the video’s style a natural extension of the brand elements (below) they had already developed for other channels such as web design, print, and experiential.