Every year, IBM names a new class of IBM Fellows. This position spans subject matter specialties (from engineering, design, sales, research), and is the highest distinction an IBMer can receive. Collectively, this group of individuals have achieved a lot, with over 9,000 patents, 5 Nobel prizes, 1 Kyoto Prize, and a Presidential Medal of Freedom.
We wanted to highlight these accomplishments through an animated GIF that used stylized animation to tell that story of impressive numbers. This content drove large engagement for the brand, with thousands of shares across facebook and twitter to make it the best performing social content for IBM in 2017 so far.