IBM CLUB NYC BRANDING
For the relaunch of the IBM Club (the company's official 501c organization) New York City chapter, I was asked to create illustrations that represented New York City for the multiple generations of IBMers that live here. Mural and badge illustrations were created for use across various print items such as posters, stickers, and apparel.
I loved this project because many of the ideas for each illustration that make up this mural came from IBMers themselves -- how they perceive New York City in their personal context. Thus the mural illustration includes references that span multiple generations and eras, with a little piece of the city for everyone.
Illustration, Branding, Graphic Design